Released on: October 31, 2008, 10:35 am

Press Release Author: Thomas R. Cutler

Industry: Software

Press Release Summary: Consumer Attitudes toward Food Safety Impact Pragmatic
Responses According to TraceGains

Press Release Body: The mission at TraceGains (www.TraceGains.com) is to protect the
brand of food and beverage clients by eliminating problems before product is shipped
to the customer. According to William Pape, Founder and Executive Vice President
at TraceGains, "Recently we shared the results from the annual food and beverage
consumer survey by Corona Research of Denver, Colorado that showed, for the very
first time, food safety and traceability were greater consumer concerns than all
other food purchase factors except freshness; even more important than price. A
year ago, the same survey found food safety and traceability fourteenth in
importance, near the bottom of their list, consistent with its placement in earlier
years. Clearly, the spate of recent food safety incidents has finally tipped the
consumer perception scale in favor of traceability, at least for the immediate
future and at least as reflected in this survey."

From a pragmatic, boardroom perspective, executives must answer a few key questions
before making any investment to bolster their traceability:

# Is my current traceability system adequate to protect me from being accused of
producing tainted goods?
# If not, how vulnerable is my company? Can we cover up any traceability
deficiencies we may have with public relations talking points?
# Will food safety persist as a top consumer concern?
# And is there any way I can turn traceability into my next profit center?

Pape notes, "From our perspective, we think consumer concern about food safety will
continue and will likely increase with future reported incidents and accusations.
Consumers will be looking for solid proof versus just verbal assurances that a
company has an effective traceability system. Companies with inadequate
traceability are likely to be severely punished in the court of public opinion and
government reaction as we've seen in the most recent catastrophic recalls.
Unfortunately, we also believe the majority of food companies are unprepared to face
the type of recent incidents, and we have strong evidence to support this belief.
Luckily, proven technology solutions exist which can not only protect the brands
with highly credible traceability systems but can also turn traceability from a cost
center to a company's new profit center."

Avoid a Recall

The best outcome for a recall is preventing the recall in the first place.
TraceGains continuously monitors the enterprise, co-packers, contract manufacturers,
and upstream suppliers for compliance with business rules and regulation mandates.
Real-time alerting and risk assessment adds an extra safety net and layer of brand
protection. Continuous Compliance and a Risk Assessment dashboard bring
exception-based management capabilities to the entire organization.

Minimize Recall Damage

If a problem does occur this unique solution can minimize the brand damage by using
patented recall trace-back and track-forward technologies. A recall alert can be
initiated within minutes, reducing potentially bad news to one news cycle, and
saving customers millions of dollars in long-term brand rehabilitation costs. The
Recall Detective analyzes critical risk factors, going beyond material movement
tracking; the Recall Minimizer provides instant multiple scenarios for reduced brand
damage.

Increase Profits

By correlating and analyzing previously disparate data sets in the value chain, only
TraceGains makes it possible to connect upstream inputs, suppliers, and raw
materials to downstream outcomes such product quality or customer satisfaction.
Firms can coach or replace poorly performing suppliers and counteract
profit-draining events within the enterprise, as well perpetuate positive practices
internally and throughout the supply chain, to achieve complete profit optimization.

According to Gary Nowacki, CEO of TraceGains, "Stuff happens. No matter how well
HACCP, GMP, GAP or other systems work. Our solution continuously monitors all
critical supply chain risk points, both within and outside the four walls of an
enterprise. The system alerts busy managers to high-risk potential problems on an
exception basis, so they can take action on the most critical and preventable
problems before they are received for processing or shipped to customers."


TraceGains Inc.
www.tracegains.com
Marc Simony, Director of Marketing
traceability@tracegains.com
(303)682-9898



Web Site: http://www.tracegains.com

Contact Details: TraceGains Inc.
1860 Lefthand Circle, Suite G
Longmont, CO 80501
(303)682-9898